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The Classics, where great cocktails start. So we did too.

 There’s nothing quite like a proper Old Fashioned after a long day, or a refreshing Negroni on a warm afternoon. Crafted cocktails are an age-old tradition that have existed for hundreds of years, and while the ‘classic cocktails’ haven’t all been around that long, they are called the classics for a reason. These are the cocktails that set the bar.

When we decided to launch BTL SVC, we knew that if we were going to be a serious cocktail brand, the only way was to start with the classics. If we could make our ready-to-serve classic cocktails taste as good as you can get at your favorite bar, then we’d be on to something.

Our Master of Cocktails, Nathan Oliver, has spent the last decade behind the bar making thousands of cocktails to perfect his craft as a mixologist. As he watched trends come and go, one thing was always constant—a quality classic cocktail is always in style. So could we develop high quality, classic recipes in an accessible, convenient format? We knew it wouldn’t be easy, but making great cocktails never is.

“I wanted people to be able to drink a quality cocktail even when they didn’t have access to a bar or bartender. But, making a great cocktail isn’t easy and takes a lot of effort. Often times, we don’t have the necessary tools, ingredients, time or energy—and even when we do, most of us don’t really know how to make a great cocktail.”

- Nathan Oliver

In pursuing the original recipes, we wanted to be sure we matched the depth of flavor that you experience when ordering a fresh cocktail made just for you in a bar. Therefore, we had to use the same ingredients you would find there without using any additives, preservatives, artificial colors or flavors.

“We knew our cocktails had to be as good as a bartender's in a bar making them. It was not an easy task, but I was able to use my experience and knowledge to source quality ingredients and liquors, and to create perfectly balanced recipes.”

So we set out on this path to deliver classic cocktails in our convenient ready to serve package. Because we believe you should be able to experience an authentic classic cocktail anytime, and anywhere. And with that as our mission, BTL SVC was born.

We hope you enjoy.


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